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Himanshu Sinha's Blog (1)

Why Propensity Scores not working in Campaign Analytics??

Hi All ,

I've recently  build a predictive data model for a campaign to target  group of customer who can switch from  payment method  "A" to Payment method "B".

The idea was to come up with predictive model with payment/usage variables as independent variable and  the event of switch in past is taken as  dependent variable.

i) I used logistic regression model for probability  estimation.

ii) The  data  is sorted in order of descending probability…

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Added by Himanshu Sinha on December 5, 2014 at 4:00am — 1 Comment

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