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Dr. Gohar Khan's Blog (2)

4 types of social media analytics explained

Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.

Social media data is the new gold and analytics is its digging tool. Social Media Analytics (SMA) is the art and science of extracting valuable hidden business insights from social media media data (Khan, 2015) . SMA turns the…

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Added by Dr. Gohar Khan on April 10, 2017 at 1:30pm — No Comments

New book on social media analytics

I am pleased to announce my new book on social media analytics. The book offers concepts, tools, tutorials, and cases studies to understand and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engine, and location…

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Added by Dr. Gohar Khan on July 6, 2015 at 7:14pm — No Comments

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