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Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.
Social media data is the new gold and analytics is its digging tool. Social Media Analytics (SMA) is the art and science of extracting valuable hidden business insights from social media media data (Khan, 2015) . SMA turns the…Continue
Added by Dr. Gohar Khan on April 10, 2017 at 1:30pm — No Comments
I am pleased to announce my new book on social media analytics. The book offers concepts, tools, tutorials, and cases studies to understand and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engine, and location…Continue
Added by Dr. Gohar Khan on July 6, 2015 at 7:14pm — No Comments