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Jeffrey Strickland's Blog – September 2015 Archive (1)

What are Uplift Models?

Uplift modeling, also known as incremental modeling, true lift modeling, or net-lift modeling is a predictive modeling technique that directly models the incremental impact of a treatment (such as a direct marketing action) on an individual’s behavior. Uplift modeling has…

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Added by Jeffrey Strickland on September 4, 2015 at 9:00am — 1 Comment

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