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Amogh Borkar's Blog – July 2013 Archive (1)

The challenges of "Marketing" Analytics

   Marketing analytics has been around for so long that people have now started talking about sub - areas such as CRM analytics, forecasting, marketing supply chain, perishable retail analytics and so on. However, before you discredit this to be another blog reiterating the importance of analytics, I would like to clarify that this is rather about the challenges an analytics company faces in marketing analytics solutions. 

   On the surface, selling analytics seems to be simple... who…


Added by Amogh Borkar on July 25, 2013 at 2:30am — 1 Comment

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