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Amogh Borkar's Blog – July 2013 Archive (1)

The challenges of "Marketing" Analytics

   Marketing analytics has been around for so long that people have now started talking about sub - areas such as CRM analytics, forecasting, marketing supply chain, perishable retail analytics and so on. However, before you discredit this to be another blog reiterating the importance of analytics, I would like to clarify that this is rather about the challenges an analytics company faces in marketing analytics solutions. 

   On the surface, selling analytics seems to be simple... who…

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Added by Amogh Borkar on July 25, 2013 at 2:30am — 1 Comment

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