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Rupesh p's Blog (2)

Predictive models in Digital marketing

if someone has good understanding of metrics of paid search campaign in digital marketing--

Can we predict Click through Rate(CTR),Cost per Click(CPC) and impressions of a campaign in future?

What kind of modeling is good for this prediction? Regressions analysis is what i use but its accuracy levels changes with different campaigns as different campaign behave differently. We can see all the metrics changes with time, there will be irregular trends and all the metrics are…


Added by rupesh p on July 30, 2015 at 2:20pm — 2 Comments

Time issue in creating a huge data frame from MongoDB collection

I am using R for building a predictive model. My data is stored in mongoDB collections. So i connected to MOngoDB using R to get the data and creating a dataframe in R by converting the BSON values to list and storing about 64567 records using a cursor, which took about 15 minutes. 

Its taking more time to create the dataframe everyday. Did anyone over here worked in similar situations? How did you…


Added by rupesh p on June 29, 2015 at 2:14pm — 2 Comments

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