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Vincent Granville's Blog – March 2010 Archive (3)

Why the VP Brand Management needs text analytics

Re-posted from the Text Analytics News.



Turning “passive listening” into an “active conversation” is or should be the top priority for those who head brand management.



It is being increasingly believed that being direct, transparent and getting information out quickly is paramount to communicating with users.



For instance, marketers acknowledge that they are moving from just listening to actively engaging with their social media fans.…
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Added by Vincent Granville on March 31, 2010 at 8:00pm — No Comments

HIGHLIGHTS from the 3rd Annual Data Miner Survey

Posted on Behalf of Karl Rexter, Ph.D.

  • 40-item survey of data miners, conducted on-line in early 2009.
  • 710 participants from 58 countries.…
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Added by Vincent Granville on March 21, 2010 at 12:00pm — No Comments

Rapid Insight Launches New Business Intelligence Technology

Press Release -- New product puts business intelligence in the hands of many and makes data easier to work with.…

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Added by Vincent Granville on March 20, 2010 at 6:30pm — No Comments

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