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Vincent Granville's Blog – April 2009 Archive (1)

Death of Consumer Segmentation - Ridiculous! (by Tom Anderson)

If thinking about segmentation, make sure you talk to someone who has actually done a few different types!



There’s another article on consumer segmentation this week that seems to be getting a lot of buzz on twitter etc. You can read the article here in AdAge CMO Strategy section. Michael Fassnacht argues about the weakness of segmentation.



I disagreed with this article and will respond briefly here because I think segmentation studies are the most important type of… Continue

Added by Vincent Granville on April 19, 2009 at 10:00am — 1 Comment

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