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Vincent Granville's Blog – April 2010 Archive (4)

eWEEK Chooses Business Intelligence Software from Rapid Insight Inc. as a “2010 Product to Watch”

Rapid Insight® Veera Recognized by eWEEK Editors as a Product that Enterprise IT Decision Makers Should Keep on their Radars

Conway, NH (PRWEB) April 20, 2010 -- Rapid Insight Inc., a provider of innovative business intelligence software and solutions, announced that eWEEK, the industry leader for strategic technology information, recently identified Veera as a “Product to Watch” in the April issue of its award-winning print magazine.

eWEEK 2010 Products to… Continue

Added by Vincent Granville on April 20, 2010 at 1:29pm — No Comments

Computer Science Loses to Math in New Hiring Formula

Being a math geek has never been cooler, at least in Silicon Valley.

As Bay Area technology companies ramp up hiring out of the recession, they are in hot pursuit of a particular kind of employee: those with experience in statistics and other data-manipulation techniques.

Rather than looking for just plain-vanilla computer scientists, who typically don't have as deep a study of math and statistics, companies from Facebook Inc. to online advertising company AdMob Inc. say… Continue

Added by Vincent Granville on April 14, 2010 at 1:23am — No Comments

Customer abandonment to improve ROI

Example: let say that airline ABC treats customers very well for the first 20,000 miles (new clients get window or aisle seats), but after that you get treated poorly (you always get a middle seat). As a result, some faithful clients switch to another airlines XYZ after a while. But XYZ plays the same game: window or aisle seat for the first 20,000 miles, then always a middle seat.

Is this a viable long-term business model? Essentially ABC and XYZ focus on stealing clients away from… Continue

Added by Vincent Granville on April 4, 2010 at 11:23pm — 2 Comments

Brand building strategies

What are the pros and cons of the following strategies:

- highly centralized: one web site, one name, one brand

- decentralized: multiple names and brands

I'm trying to compare 3 branding strategies used by 3 analytic networks:

- Analyticbridge: decentralized, multiple brands and networks (e.g. analyticbridge, datashaping, etc.), internally funded but funding is limited (< $200K), leverages word of mouth

- KDnuggets: highly centralized, little… Continue

Added by Vincent Granville on April 4, 2010 at 11:00pm — No Comments

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