Subscribe to DSC Newsletter

Vincent Granville's Blog – December 2008 Archive (2)

Going From a Theory of Error to a Web Analytics Process

By Gary Angel



My post on “Numbers it’s better NOT to know” got me thinking more closely about the relationship between a theory of error and the types of web analytic process organizations should adopt. That led to a more considered post “Defending the Indefensible” where I laid out some of the most common causes of error and talked a little bit about how these errors should influence our thinking about organization and process. Jacques Warren, whose comments certainly triggered some… Continue

Added by Vincent Granville on December 26, 2008 at 6:30pm — 1 Comment

Scoring Internet Transactions for Fraud Detection

1. What is click fraud?



Click fraud is usually defined as the act of purposely clicking on ads on pay-per-click programs with no interest in the target web site. Two types of fraud are usually mentioned:



  • An advertiser clicking on competitor ads to deplete their ad spend budgets, with fraud frequently taking place early in the morning and through multiple distribution partners: AOL, Ask.com, MSN, Google, Yahoo, etc.
  • A malicious distribution partner…
Continue

Added by Vincent Granville on December 8, 2008 at 3:30am — No Comments

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

Follow Us

On Data Science Central

On DataViz

On Hadoop

© 2018   AnalyticBridge.com is a subsidiary and dedicated channel of Data Science Central LLC   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service