An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:
Data, data, every where
You must admit you have a problem before you can solve it. Many enterprises are blind to their integration silos. All they see is their investments in ERP, DW, BI, CPM, MDM, CDI, SOA and PIM applications and the resulting databases with terabytes of data stored in them. Smug with the knowledge that they have all the data that the business needs, they're not even aware of the data silos surrounding them created by their integration silos.
—Rick Sherman: People, Process & Politics: Stop the (Integration) Madness
Worse than your wildest dreams
Sometimes, a business model is designed for profitability under certain conditions. When those conditions no longer exist, the model fails. Your action item: Take a look at your business model. Notice fixed costs. Look for inflexibility. Do your own stress test, and then design one worse than your wildest dreams.
—Paul Barsch: Inflexible Business Models and Black Swan Exposure
Storage is energy, too
According to a 2003 study approximately every 10-20mb of electronic storage consumes 1lb of coal per year. Which doesn’t sound like much, until you realize that 3% of our nations energy is dedicated to the Internet.
—Cari Birkner: Email and the Environment
I’ll have mine with…
Coca-Cola has introduced a new RFID-enabled drink dispenser called Freestyle. It provides mass customization with 30 flavor cartridges (sodas, teas, flavored waters, etc.) that can be mixed to make more than 100 different drinks (out of the more than 3,000 that Coca-Cola sells around the world)… The RFID-enabled dispensers keep track of consumption trends (flavors, quantities, times) and transmit that information each night over a wireless network to point-of-sale management software from SAP, and then to Coke’s SAP BW data warehouse in Atlanta.
—Timo Elliott: Drink Dispense Analytics: Coca-Cola Goes Freestyle, With Help from ...
You’ve come a long way, data center
My big interest in this sort of data center is a continual evaluation of the state of the art of data center design. It is very interesting to track the way computer power used to be housed from decades ago to today. Data center operations has turned into an interesting science that requires a mastery of disciplines like construction, power generation, power distribution, power backup, communications, networking, air conditioning, backup techniques/tools.
—Bob Gourley: Data Center Design: Notes from a visit to the IT Server Center
Beyond the sales whip
If organizations only use 6-10% of the data they collect, how do you design the DW for greater adoption? For starters, understand the common business questions and the potential levers that can be pulled. For example, one of the areas that always surprises me is the lack of information around the success of marketing campaigns. Marketing campaigns and price are really the only levers we can pull in the short term to increase revenues. What we often fall back to is the sales whip – where we put more pressure on the sales team to perform. This is a strategy of hope (which is not a recognized as a successful strategy practice). We apply the pressure without providing much in the terms of support.
—Michael Ensley: Data Warehouse Design
I’m not pointing fingers or ranting today, I’m just sort of perplexed. Three times this week I spoke to marketing research and/or loyalty marketing people at major corporations who said something like “Not sure about social media/social networks. We don’t think our core customers are on there.” My response is usually, oh I see, well what percentage of your customers are on there? The response is invariably “Uh, don’t know.”
—Tom H.C. Anderson: “Our Customers Don’t Use Stuff Like Facebook and Twitter”
Data = $
Those companies succeeding in this data-centric world are treating their data assets just as they would treat cold, hard cash. With data governance, companies strive to protect their vast ecosystem of data like it is a monetary system. It can't be the data center's problem alone; it has to be everyone's responsibility throughout the entire company.
—Steve Sarsfield: Evil Dictators: You Can’t Rule the World without Data Governance
Take it from here, apply it there
In the subsequent engagement and several more after that, we learned that applying customer intelligence principles from the retailers, banks, gaming companies, and other industries we’d worked with was nothing less than innovative in healthcare. After all, the idea of a customer relationship lifecycle, with its myriad channels and touchpoints, mirrors the continuum-of-care goal of most of today’s healthcare providers. And all the user adoption challenges we’d seen in other industries paled in comparison to those in healthcare where physicians—notoriously set in their ways—now use BI to make smart decisions about patient care—not in an office or a cubicle, but at the bedside.
—Jill Dyche: BI in Health Care—and Everywhere Else