Airlines, insurance companies, hospitals and many other organizations are trying to figure out how to corral all their data and turn it into something useful.

Kaggle, a start-up, has figured out a way to connect these companies with the mathematicians and scientists who crunch numbers for a living or a hobby. On Thursday, it announced it had raised $11 million from investors including Khosla Ventures, Index Ventures and Hal Varian, Google‘s chief economist.

“We’re really making big data into a sport,” said Anthony Goldbloom, Kaggle’s founder.