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An Onslaught of Press about Predictive Analytics

Have you seen the press coverage related to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (Wiley, February 2013)?

 

If you're already an expert practitioner, these articles can serve to help ramp up your clients and coworkers.

 

If your work doesn't connect to data munching in any way, these articles (and the book) are still totally for you. This accessible book has been dubbed "The Freakonomics of big data" that is "Exciting and engaging – reads like a thriller!"

 

Prediction, Influence, and the Future of Power 
Eric Siegel, The Washington Post, May 9, 2013

 

How Marketers (and Employers) Know So Much About You 
Anne Fisher, Fortune Magazine, April 17, 2013

 

Should You Predict Which Employees Will Quit? 
Laura Vanderkam, CBS MoneyWatch, April 5, 2013

 

Peril, Promise, and the Price of Predictive Technology 
Eric Siegel, The Wall Street Journal's MarketWatch, March 22, 2013

 

Radio Interview: The Hays Advantage on Bloomberg Radio 
Kathleen Hays & Vonnie Quinn, Bloomberg's The Hays Advantage, March 25, 2013

 

Book: HP Piloted Program to Predict Which Workers Would Quit 
Joel Schectman, The Wall Street Journal, March 14, 2013

 

Predictive Analytics is a Goldmine for Startups 
Martin Zwilling, Forbes, March 11, 2013

 

The Big Data Advantage Can Republicans Catch Up? 
Maureen Mackey, The Fiscal Times, March 6, 2013

 

Interview With Predictive Analytics Author Eric Siegel 
Phil Simon, The Huffington Post, March 6, 2013

 

Data Expert Siegel: Digital Analytics Helped Obama Get Re-Elected 
Newsmax, January 25, 2013 (this article includes a video interview)

 

Big Data a Gold Mine for Jacksonville Startup (PDF - see sidebar) 
Carole Hawkins, Jacksonville Business Journal, Apr 12, 2013

 

Predictive Analytics Provides Way To 'Proactively Pounce' 
Stephanie Overby, CMO.com, April 11, 2013

 

… and there is much moreclick here for more press coverage of Predictive Analytics.

 

See also related videos, reviews, endorsements, and excerpts.

Eric Siegel, Ph.D., is the founder of Predictive Analytics World (www.pawcon.comcoming in 2013 to Toronto, San Francisco, Chicago, Washington D.C., Boston, Berlin, and Londonand the author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie... (February 2013, published by Wiley). For more information about predictive analytics, see the Predictive Analytics Guide (www.pawcon.com/guide).

 

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