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Big Data: market basket analysis and product affinities

Analytics can offer a key possibility identifying which products are sold together, because that information can be used to influence targeted communication efforts, store layouts, and in-store promotions.


Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify some ideas. The attached presentation does not intend to be exhaustive on the subject, but could perhaps bring you some useful insights.


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