Subscribe to DSC Newsletter

Big Data & Text Mining: Finding Nuggets in Mountains of Textual Data


Big amount of information is available in textual form in databases or online sources, and for many enterprise functions (marketing, maintenance, finance, etc.) represents a huge opportunity to improve their business knowledge. For example, text mining is starting to be used in marketing, more specifically in analytical customer relationship management, in order to achieve the holy 360° view of the customer (integrating elements from inbound mails, web comments, surveys, internal notes, etc.).


Facing this new domain I have make a personal research, and realize a synthesis, which has help me to clarify some ideas. The below presentation do not intent to be exhaustive on the subject, but could perhaps bring you some useful insights.


Text Mining Synthesis:


Views: 887


You need to be a member of AnalyticBridge to add comments!

Join AnalyticBridge

On Data Science Central

© 2021   TechTarget, Inc.   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service