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Creativity, in my view, is not related to analytics. Each are separate skills, and can be used alone or in concert. To me, creativity is the side of the coin where one uses intuition and a capacity for productive discovery to chart a course forward, and analytics is the use of data, facts and demonstrable patterns to predict a course forward.
There's a reason I use the term "chart" vs. "predict". A navigational chart shows depths, land/sea formations and winds, but the sea knows no master - thus a chart has an element of "best guess". Analytics is designed to take some of the guesswork out - by studying and using statistics (among other refined methodologies), the analyst tries to predict the likely elements of challenge and create a proper method for overcoming them. The creative person uses their intuition - and while some might prefer to use one way or the other, they aren't exclusive. Just different - and knowing how and when to use both is a skill for the analyst, or his/or her supervisor who wants the most out of them.
You can deploy creativity not just to solve business problems, but to analytics itself. For instance, I believe that my new random number generator (see http://www.analyticbridge.com/profiles/blogs/new-state-of-the-art-r...) is the result of thinking creatively, but NOT analytically.
Finally, too much creativity will cause you problems, be it in the corporate world or academic research. Highly creative and analytic people are better off being entrepreneur (although you will need additional skills - social skills, sales - unless your business involves no human interaction / no client, such as day trading with your own money)
Analytics goes with Sales. In consulting business you have to support sales if you want to work on good project.
Otherwise your sales rep. friends can sell nothing or something really bad.
Here are some thoughts by Thomas Redman, along with 30+ comments:
http://www.allanalytics.com/author.asp?section_id=1414&doc_id=2...
Summary: curiosity, persistence, and good communication skills are essential qualities in data analysts.
"Should analytic people focus on measuring, and nothing else?"
- the art is what does analyst measure and how he interprets the results.
As an analytic person, I look at data with a "microscope" and get focus on details very easily. But as I spend lots of time with data, I know them and have a better position to "speak for"(interpret) them, which mean I am holding "evidences" of what goes right / wrong with the business. This is a tool in my Business Intelligence toolkit to spot opportunities. To move on and make the opportunities spotting worthwhile, I am acquiring a "better tool" to convince others on "what I have spotted". I know this might not be easy for all the "odd kids in school" and the “convincing tool” might not be the only one I need. But I believe the odd kids will grow up, and I believe I can. (I am just 3 years old in the analytic world after all... :) ) So I think analytic people should be involved in providing data & creative insights to corporate executives
The most successful analytic professionals have developed great craftsmanship: that's something in-between science and art, something that you can't possibly learn in a university curriculum. But something not unlike what it takes to be a great cook or a great carpenter.
Great analytic professionals are not just data scientists, they are essentially both data and business architects, at the same time.
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