In a nutshell, are great analytic people lacking creative skills? And are great creators lacking analytic skills? How to fix this gap?
Here are a few interesting questions:
- Should analytic people focus on measuring, and nothing else?
- Do analytic people lack business skills because they were odd kids in high school, because the way the school system is working in US?
- Is it impossible to hire great analytic people combining both soft and hard skills, because these very people are CEO's competing with your business and trying to kill you (business-wise) rather than work with you?
- Do you think analytic people should not be involved in providing ideas to improve business?
- Here are 5 ideas that were brought by analytic people:
Do you think analytic people should not be involved in providing this type of insights to corporate executives, and if not, who should?
- Idea suggested to Microsoft: add an "advertise with us" link on your Bing.com front page
- Idea suggested to Colgate: produce tooth paste with original flavors, for kids and for people who do not like fake mint
- Idea suggested to Apple: turn off spell checker on web search, but turn it on when writing an email
- Idea suggested to Google: index "related web pages", not just keywords, so that people can easily find "related links" as opposed to doing a pure keyword search - with all the limitations associated with keyword search
- Idea suggested to the FBI: use decoy bank accounts to catch Nigerian and other fraudsters