We have started writing a new book: Data Mining with the Naked Eye. We show that well chosen graphs combined with human brain interpretation is powerful to help with business decisions. We also show that simple but smart reporting, careful metric and data selection, when combined with appropriate visuals, provide higher efficiency than sophisticated statistical models. This is true even with the largest data sets, when data is seen through the eyes of a sharp data miner with a strong business acumen. Data mining with the naked eye combines art and science. Some fantastic results can be obtained with little if any modeling and coding.
Companies, software makers, and individuals interested in contributing, should contact us at vincentg [at] datashaping.com.