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DEBIT CARDS - HOW PROFITABLE ARE THEY FOR BANKS?

“Banks will let you overspend on your debit card in a way that is much, much more expensive than almost any credit card,” said Eric Halperin, director of the Washington office of the Center for Responsible Lending. Debit has essentially changed into a stealth form of credit, according to critics like him.

The problem is that banks charge you an overdraft fee when you spend more than what is in your account, instead of denying the purchase. Three-quarters of the largest American banks automatically give consumers overdraft coverage, excepting Citigroup and INGDirect.

By calling this service overdraft “protection,” banks emphasize the benefit to consumers (being able to spend more than you have), while de-emphasizing their gain (charging outrageous fees for lending you what you the moolah)

This article featured on the following blog:
http://blog.cequitysolutions.com/Customer-Management-blog/bid/10197...

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Tags: analysis, analytics, banking, cards, channel, credit, customer, debit, e-banking, international, More…migration, service

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