The era of Big Data is upon us.
Big data by definition is:
· combination of all the internal structured business data (CRM, ERP, POS and all the internal system data) and external unstructured data ( Social media data, feedback surveys, Audios, Videos, streaming data, Call center data, images)
· unmanageable volumes by traditional databases
· enormous speed at which it comes into the organization.
Today, most organizations are still struggling to unlock the full value of this Big data that is available to them. From internet to mobile and social, the amount of customer data is continuously growing.
Company’s ability to extract value from big data through smart analytics will be the key to their business success.