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With elevating popularity for smartphones and other mobile devices, there is also increasing demand for mobile accessories like covers etc. A recent study showed that smartphone owners spend roughly $56 on accessories per device, nearly double the amount of feature phone owners. Smartphone case market is one of the latest examples of products that were originally intended to be functional and evolved into fashion statements and spurred an industry to make devices unique and personalized.
Estimate market size for smartphone cases that rigidly protect the screen (e.g. flip cover cases) for the US market
Target Market: USA
Target Industry: Smartphones
Estimation Time Period (Years): 2013, 2014 and 2015
What to Estimate: Market size = (Number of sales)*(average sale value) measured in USD
Please use the template file "CAX_Estimation_SmartphoneCovers_Template.pptx" provided under Data tab for making your submissions.
3 prizes of $100 each - Total of $300