A Data Science Central Community
For those of you who haven’t heard of Facebook’s live video, check out the live map. Essentially, Facebook enables a live stream for all users, both private and businesses.
Well, since this is a (relatively) new feature to Facebook, and one that is doing well, Facebook is pushing hard for it. That means that a live video will get more organic exposure than any other post format out there.
In some tests I did, the organic reach (meaning, the number of Facebook users who were exposed to the live video without putting any budget into it) was in the thousands, while any other form of post got just dozens.
First, set up your live video feed. Then start broadcasting instead of just sharing text or images (or “offline” video). You should see an increase in reach, as well as engagement metrics.
Your broadcast is a professional one, so you need to look the part.
Feel free to share your success stories, we’d love to hear them!
Originally published on my site: www.eyaldror.com