Hi everyone- I am helping to promote a free, open-to-everyone webinar that Coremetrics is cohosting with the AMA. It is being held on Tuesday, November 18th. The full subject is "How to Win in a Web 2.0 World with Web Analytics - Keys for Metrics-Driven Success"
If this subject interests you, you can sign up for the webinar at http://tinyurl.com/4uz4ef
If you are seeing this and the date for the webinar has passed, or if you simply want more information on the subject, here are a couple other resources on the subject of measuring web 2.0 / "new media" that you may be interested in.
1.) The Web Analytics Association (WAA) Research Committee has been working on a project to gather information about how companies are dealing with the challenges of measuring new media. The research interviews have been turned into podcasts and transcripts that can be viewed on the project page: http://webanalyticsassociation.org/en/art/?198
2.) Eric Peterson's Web 2.0 Measurement Group on Facebook: http://www.facebook.com/group.php?gid=2668335473 not a very active group, but many members, and possibly a good sounding board for questions.
As for me, measuring web 2.0 is something I have been very focused on for many years, so I am happy to help you with any analytics project you may have with tracking multimedia, RSS, blogs, social networking, mobile, etc. Just ask!