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Global spending on BI (business intelligence), analytics and performance management applications jumped 13.4 percent in 2010 to US$10.5 billion, according to figures released Wednesday by analyst firm Gartner. The results reflect the BI market's continued strength throughout the world's economic downturn, as customers looked to such software to find efficiencies and gain competitive advantage.
Although enterprise software spending dropped 2.5 percent in 2009, during the height of the global recession, BI sales grew "in the low single digits," Gartner analyst Dan Sommer said via e-mail. While customer demand played a role, aggressive marketing efforts of BI vendors were also influential, according to Gartner.
BI remains dominated by a handful of major players. SAP, IBM, Oracle and Microsoft alone control 59 percent of the market for BI and performance management software, according to Gartner, while SAS Institute holds the top spot for analytics.
While not able to provide specific percentages, Sommer estimated that "a fairly big portion" of new BI revenue came from existing users adding licenses, versus brand-new projects.
Read full story at http://www.pcworld.com/businesscenter/article/225721/gartner_bi_ana...