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If you attract thousands of new customers this is worthless if an equal number leaves. Minimizing customer churn is surely a smart objective. But how can I predict when my customers will churn and did Big Data could help?
Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify some ideas. The attached presentation does not intend to be exhaustive on the subject, but could perhaps bring you some useful insights.
Big Data series #8 – Churn http://www.decideo.fr/bruley/docs/8___churn_com___v0.ppt