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Google Analytics is an important tool for companies to take action on their web analytics data but some organisations are still struggling to know how to use it to optimise revenue.
In this presentation Barbara Pezzi, Analytics of Revenue & Search Optimisation at Fairmont Raffles Hotels, shares her expert insights on how you can:
You can access the presentation here - http://bit.ly/1eHghRP
Please feel free to comment on how your organisation is using Google Analytics to take advantage of your data and increase revenue.