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Is Brick-and-Mortar Keeping Up with E-tail?

Knowing what, when, how, and where customers are buying is important information. So important in fact that one online retail giant has built an empire around their suggestive selling methods. True customer knowledge is a complex challenge, but not so much that only the largest corporations have the ability to turn sales data into profits.

Consider S.P. Richards, an office supply distribution company that sources individual distributors, online and mail-away stores, resellers, and more. Their product offering reaches over 50,000 products that are distributed from 45 centers across the country.

Read the entire article and case study HERE.

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