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Monitoring brand using discourse analysis

I have submitted a post on my blog to describe the basics of monitoring brand using discourse analysis. See http://discourseweb.wordpress.com/2009/08/28/monitoring-brand/

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Tags: Semantic, Web, analysis, mining, search, sentiment, technologies

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Comment by Andrzej Góralczyk on September 10, 2009 at 2:02pm
Some people seem to think that my approach is very different from conventional analytical approaches. Hmm, I don't think so.
The only big difference I see is that in the stage of learning the neural network is usually applied. Instead, I use techniques which are very basic in order to avoid misinterpretations and visibility loss. It in fact I build a kind of measurement instrument able to operate on very wide subject domains, and for such a case the effect depends heavily on the "knowledge" embedded in the complex questions (for semantic search). This "knowledge" has to be elaborated in very detail, and neural network is too weak for such a task.
The other points of my equipment seem to be ordinary - multivariate analyses, data visualisation, sometimes modelling etc.

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