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My reply to Avinash Kaushik comment on how useless web analytis reports are

Reports are useless partly because data modeling engineers and business analysts (producing database schema, UIs and Dashboards) can't communicate well with top management or internally, and end up producing tons of random alarm emails that nobody read anymore. In my opinion, the biggest problem is that corporations usually don't have a translator who can truly speak both tech and business. These translators are impossible to find, all of them are actually CEO competing with you, trying to steal your business, your employees and your IP - although they are aggressively for partnerships as well.

See story at http://www.kaushik.net/avinash/actionable-web-analytics-custom-repo...

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