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Next Generation Marketing Solution with EVAM

Event & Action Manager (EVAM) ® allows you to abstract and correlate meaningful business information from the events and data flowing through your information systems, and take appropriate actions using scenarios. By detecting patterns within the real-time flow of events, EVAM can help you to detect and understand unusual activities as well as recognize trends, problems, and opportunities EVAM publishes this business-critical information in real time to your critical enterprise systems, dashboards or create response actions. With EVAM you can predict the needs of your customers, make faster decisions, and take faster action.

There are many application areas for EVAM such as real time offer management, fraud detection, real time alert generations etc. Next Generation Marketing Solution concept that aims to take necessary action by catching the demand when it emerges is with you thanks to Event&Action Manager(EVAM). Intellica, known by the power of its intellectual capital and its mastery in high technology in Business Intelligence and Customer Relations Management presents the Next Generation Event Processing solution to organizations.

EVAM provides realization of sale and event-driven real-time marketing activities, especially for sectors of finance, retailing and telecommunication. EVAM broadens marketing departments’ horizons by integrating into data warehouses and customer relations management systems of organizations easily.
Product technically capable of processing billion of events from many event source systems and expand horizontally with new clusters. There are seamless integration capabilities with event sources in both pull and push methods.

EVAM is, it is business centric tool; with drag and drop type of user interface, a typical power business user is able to implement new event driven scenarios in EVAM with minimum IT support. This gives opportunity to organizations decrease time to market dramatically for new marketing ideas.

There is a paradigm shift happening from business intelligence to operational intelligence. EVAM is one of the very few proven and pioneering products in this market.

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