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Source: Google Keyword Trends
Note that six sigma and data mining are declining. The number of news articles / references for cloud computing is very high, almost as high as for analytics although search volume is much smaller. You could say that the ratio "news articles" per "search volume" is an indicator of hype. In other words,
hype (in a given time period) = (number of news articles) / (Google search volume)
Ranked by "hype", the order would be:
"Hype" could be an indicator of the commercial value of a keyword. Lots of hype means expensive, over-priced keywords that should be avoided in pay-per-click keyword advertising campaigns.
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