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I read Tom Davenport article that he wrote to Harvard Ph.D. students and graduates concerning predictive analytics. It is a very good article. The article explores some of the questions that students asked in the Analytics Academy class he teaches each May.

Since I am not a Harvard student or graduate, I did not give any feedback. However, the questions are really good and I do have a concern.

My concern about Predictive Analytics is that if you can predict the outcome of what will happen in a situation, then how hard is it to change the situation so the outcome predicted is correct? So then we are talking about manipulation. I am afraid everything will come down to manipulation. That is not good. So, how can we avoid it?

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