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if someone has good understanding of metrics of paid search campaign in digital marketing--
Can we predict Click through Rate(CTR),Cost per Click(CPC) and impressions of a campaign in future?
What kind of modeling is good for this prediction? Regressions analysis is what i use but its accuracy levels changes with different campaigns as different campaign behave differently. We can see all the metrics changes with time, there will be irregular trends and all the metrics are inter-dependent!
Discussion on this is really helpful for me to gain some knowledge from you all!