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Predictive models in Digital marketing

if someone has good understanding of metrics of paid search campaign in digital marketing--

Can we predict Click through Rate(CTR),Cost per Click(CPC) and impressions of a campaign in future?

What kind of modeling is good for this prediction? Regressions analysis is what i use but its accuracy levels changes with different campaigns as different campaign behave differently. We can see all the metrics changes with time, there will be irregular trends and all the metrics are inter-dependent!

Discussion on this is really helpful for me to gain some knowledge from you all!

Thanks!

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Tags: #modeling, #predictive

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Comment by rupesh p on August 2, 2015 at 9:02am

Thank you for commenting William, that blog is helpful!

Looking deep into predictive point of learning under this area.

Comment by William Vorhies on August 1, 2015 at 11:29am

I'm not an expert in this area but I was recently impressed reading some materials on "SEI" by Michael Wolf of bottomlineanalytics.com.  He has some explanatory materials out on slideshare.com.

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