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Press Release: KXEN is a Disrupter to the Predictive Analytics Market | Gartner Vendor Rating

We’re excited to announce Gartner’s recently published KXEN vendor rating (see attached). KXEN is recognized as a disrupter to the predictive analytics market. In this comprehensive analysis, KXEN received “positive” ratings for our core products InfiniteInsight® Modeler and InfiniteInsight® Social as well as in the Strategy, Marketing, Technology/Methodology, Pricing Structure and Support/Account Management categories. KXEN received an overall “promising rating”.


Some nice excerpts from Gareth Herschel in the report:

           o KXEN is a disrupter to the predictive analytics market traditionally dominated by vendors such as SAS and SPSS (acquired by IBM in 2009).

           o KXEN is worth including in most shortlists for predictive analytics solutions for marketing organizations.

           o KXEN is an emerging predictive analytics vendor which emphasizes rapid creation of insight across large datasets.


In addition to the vendor rating, we’re pleased to have been mentioned in 9 different 2012 Gartner Hype Cycles over the past two weeks:

Hype Cycle for Big Data, 2012, By Anne Lapkin (July 31, 2012)

Hype Cycle for Business Process Management, 2012,  By John Dixon (July 27, 2012)

Hype Cycle for CRM Marketing Applications, 2012, By Kimberly Collins (July 27, 2012)

Hype Cycle for E-Commerce, 2012, By Gene Alvarez (July 26, 2012)

Hype Cycle for Context-Aware Computing, 2012, By Pete Basiliere (July 27, 2012)

Hype Cycle for Supply Chain Management, 2012, By Tim Payne (July 27, 2012)

Hype Cycle for Automotive Demand Chain and Supply Chain Technologies, 2012, By Thilo Koslowski (July 30, 2012)

Hype Cycle for Banking and Investment Services Core Applications and Architecture Technologies, 2012, by Don Free (July 24, 2012)

Hype Cycle for Communications Service Provider Operations, 2012, By Norbert J. Scholz (July 30, 2012)


We view this recognition by Gartner as a huge win and testament to our success in the predictive analytics market…


KXEN Earns Overall Promising Vendor Rating From Leading Analyst Firm


KXEN is a disrupter to the predictive analytics market



SAN FRANCISCO – August 7, 2012 – KXEN, the leading provider of predictive analytics for business users today announced that it has received a promising vendor rating from Gartner Inc., the leading provider of research and analysis on the global information technology industry.*


Gartner’s Vendor Ratings assess all the different aspects of a technology provider, such as its strategy, organization, products, technology, marketing, financials and support.


Based on patented innovations, KXEN's flagship product, InfiniteInsight®, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisitioncross-sellup-sellretention and next best activity. KXEN’s automated learning approach to predictive analytics is instrumental for today’s companies looking to leverage the massive amounts of big data collected on a daily basis from all their customer-facing channels, including websites, email and the call center.


“Certain models can make the data mining process particularly efficient, reducing the time spent by an analyst in data preparation and modeling phases,” said Gareth Herschel. “Certain modeling techniques are well suited to dealing with large numbers of potential variables, reducing or eliminating the need to pre-select only some variables for investigation.” According to Herschel, using highly productive algorithms is one of seven techniques to improve the scalability of the data mining process.**


In this Gartner evaluation of KXEN, the company earned a “positive” rating for its core products:

  • InfiniteInsight® Modeler – which automates the building of sophisticated predictive models, including those derived from large numbers of diverse data types and several thousand potential variables commonly found in business use cases involving “big data” sources.
  • InfiniteInsight® Social – which allows for the analysis of behaviors across social networks, from which individual roles, communities and “supercommunities” can be detected.


The company also earned a “positive” rating in the following categories: Strategy, Marketing, Technology/Methodology, Pricing Structure and Support/Account Management.


“We believe Gartner’s evaluation of KXEN speaks to the strength of our predictive portfolio and validates the success we have seen in the marketplace,” said John Ball, CEO of KXEN. “We remain committed to providing today’s businesses with unprecedented ease-of-use, productivity, and the ability to derive insight from big data”.


To receive a complimentary copy of the report, please visit


Supporting Resources

For more information on KXEN and InfiniteInsight™, please visit:


*Gartner “Vendor Rating: KXEN” by Gareth Herschel, July 18, 2012.

**Gartner “How to Increase the Volume of Advanced Analysis” by Gareth Herschel, March 19, 2012.


About Gartner’s Vendor Rating

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight®, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisitioncross-sellup-sellretention and next best activity.  Proven with over 400 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink,, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight®. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris, London and Bangkok.


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