A Data Science Central Community
It will be unwise to expect you will generate lot of sales if you have significant amount of web traffic. It alone cannot be of much help in this matter. You will need to track the website metrics properly in order to take necessary measure to convert the traffic into your business prospects. You will need to analyze your website from time to time to ensure that it is not only accessible to the users but also provides all necessary guidance to show them the right way to make a purchase.
If you are a good online marketing strategist, you will know the answers to different questions that may be put up by your visitors. In order to ensure that you provide them with just the solutions they want, you will need to find answers to a few specific questions and a proper website analysis will help you a great deal in this matter.
Ideally, a successful business owner knows the answers to questions such as:
If you lack these answers it will imply that you are only concerned on the volume of traffic and not on its quality. Any good website on a reliable browser will have a large number of visitors but that is due to the accessibilityof these sites which does not deduce that these sites are of highest quality. If your site lacks in quality, it will surely affect your sales as a result.
Therefore, for a successful website to generate leads and sales it does not matter how many people visit that website but all that matters is whether or not those who visit the site are just the "right" kind of people. The “right” kind of people means those type of people who will buy your product or service someday.
It is for this reason you should emphasize on good website analytics as that will take out the mystery of wondering who is visiting the website of your company and for what reason. However, to use these web analytics tools, you need not be an expert online marketing strategist. You will find a plethora of website analytics packageson the web for sale. However, it is best that you get started with the free Google Analytics.
Factors to consider
The Google service provides you with a useful line of code that you can plug into each of the pages of your website to start tracking its functionality and performance. These tools will help you to get a proper breakdown of how many visitors came to your website. Along with that these tools will also help you to know several other things such as:
In order to know the answers to these most significant questions you will need to consider a few most important points to get the right numbers. These are:
Typically, the Google Analytics will help you to know about the specific search terms that your visitors are using to find your site and even tell you whether or not they are the people that you consider to be ‘right.’ If they are, then they should delve deeper into your site but if the analytical results show they are not you can consider re-designing your homepage to make it look more professional, the content more compelling and make your site less confusing to ensure better conversions.