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This is what I did, and it worked quite well.
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Hello Vincent,
Thank you for sharing your experience.
Will you tactics work if one has a very limited budget, say 5 USD to spend a day?
Thank you,
Oleg
Also, this is a quick, simple solution that works quite well. Ideally, if you have more time to work on your campaigns, each keyword (at least each ad group) should have its own landing page and max bid updated each day, and each ad group should have its own set of 4-5 text ads. Managing such a system, with (say) 10,000,000 keywords, can be done automatically. It's indeed one of the great applications of data science. The interesting part is to automatically assign a meaningful bid to new keywords with no history - and to permanently harvest (from your search logs?) and add many new keywords. Also, the top 100 "brand keywords" (with extremely large volume) should be processed manually each day, the remaining 9,999,980 being processed automatically. That's how it works at eBay.
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