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Macy’s has been outsmarting the competition based on a three pronged strategy they introduced in 2009, called "MOM". Can you uncover external factors that impact Macy’s revenue growth?
Prize Pool of 12,000 USD.
Objective is to help uncover external factors that impact Macy’s revenue growth. Factors identified could have impacted the revenue growth of Macy’s between 2009 and 2013 or is seen as something which will impact them in the near future (2014). Solvers are also expected to identify data sources that provide relevant data about the factors for 2009 to 2014.
Solvers are expected to pick at least 3 external factor categories (listed below) or come up with their own and with factors under each.
What to do: Solvers are expected to perform company and industry level research to uncover factors. Factors identified can be regional or non-regional level and can be impacting revenue of any one or more of Macy’s product categories. Solvers are free to use all publicly available sources.
What not to do: Macy’s has been out-smarting the competition and has seen tremendous growth since 2009. They are already in the thick of things embracing the latest technology. In this context, the expectation is not for solvers to come back with what Macy’s has been implementing to aid its growth (as they are already well known). But, if there are risks associated with their efforts, they can be included as external factors.
The following list will be expected to be delivered in the form of a word document –
Total prize pool of USD 12,000
Submissions that do not meet the evaluation criteria will not be awarded prizes. However, CrowdANALYTIX will provide an opportunity for re-submissions before the submission deadline to allow for improvements that are needed for them to be considered for a prize. Solvers can submit a revised deliverable in order to be considered for a prize in such cases. Prizes will be given out until the prize pool lasts.