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The newest marketing trends always seem daunting at first. You don’t know
how you are going to possibly make the change or figure out how to use the
new social media platform, but once you finally have it figure out, it
increases your customers significantly. That is why you need to stay on top
of marketing trends. Otherwise, you could easily get left behind and
destroyed.

Just like a dinosaur

If the dinosaurs were able to better adapt to new environments, they would
have probably survived, but not being able to adapt meant they were
destroyed. In an ever-changing market like we have now, it is essential
that you also know how to adapt or you may end up dying. As Forbes points
out, in just forty years, there have been drastic changes in technology.
 The first 2.5 percent of businesses on top of new marketing trends are
innovators, and the last 16 percent are dinosaurs. The sooner you get in,
the better it is for your business.

From Fax to Email

It seems the only businesses that use fax anymore are doctors offices,
which makes your life miserable if you ever try and get your medical
records. They can get away with it, but you definitely can’t. Forbes shows
us that having a fax machine, less than 40 years ago, was a huge deal. And
if you didn’t have it, you were falling behind. Now, having a fax machine
means you are much older than your competitors. It may be necessary to have
in case you ever need it, but in general, it is something you should never
keep. Instead, we have a little thing called encrypted emails. In less than
40 years, we completely changed the way we do business, and it has made a
huge difference to how we communicate every day. That same kind of thing
has happened with marketing.

From billboards to social media

Marketing has changed a lot too. You may choose to do billboards still, but
most companies make the smart decision to stick with social media. Back in
the day, people were out a lot, so businesses wanted to follow the
marketing trends of the time and market where the people were. Now, people
stay indoors more and spend most of that time on social media. The new
marketing trends now tell you to start advertising online where people are
spending most of their time. It is the best way to be where your customers
are. Social media is where your business needs to start.

Marketing News brought to you by paypercallmarket.com

Source:
forbes.com/sites/larrymyler/2013/12/11/seo-social-media-and-digital-marketing-dont-be-a-dinosaur/

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Tags: fast, marketing, media, now, social, trends

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