The crisis in the socio-economic continuum of modern civilization - as a historic challenge to a qualitatively new role of socio-technologies for the expansion of consumption and market diversification is not so much a real possibility - but there is a historical inevitability ... .
Modern civilization has undoubtedly in many respects, the main product of the market economy and market relations. And the social foundations of the market - as it should be assumed - represent precisely the historical basis of cultural studies, with all its consequences. Market - this is not an element - a system of relations based on historical values of culture and morality. Global crisis now - this is primarily a crisis in values of society - which inevitably gives rise to the crisis in the decision-making in the management structure of social environment, respectively. Therefore, the role and importance of socio-technologies based on the realities of information technology and efficient analytical component may be the only possible method of treatment of society in today's crisis.