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One of the most prominent themes at the recent Predictive Analytics World conference was that of the relationship between analysts and business decision makers, and ways of “bridging the gap” between the two. It was argued, among other things, that business decision makers are becoming more analytical, but also that analysts must learn to choose their metrics and present their insights in such a way that the business context and value become more apparent to decision makers. This is all very well and if taken to the extreme might enable organizations to make perfect decisions.
In reality, it seems to me that analysts will always have an opportunity to influence decision makers by deliberately presenting information or insights in the way that best suits their (or someone else’s) agenda, no matter how analytical the decision makers. I’m curious to know what people think about the following questions in a real world context:
To illustrate the questions, consider a (much simplified) business problem – an investment decision to be made based on the predicted future sales trend.