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Companies collect so much data today and yet when you go looking for it you will often find barriers! So what’s wrong…If we were honest with ourselves, as professionals, we would admit what Rosabeth Moss Kanter suggested in 1979 in a famous Harvard Business Review article: that “Power is Americas last dirty word. It is easier to talk about money -- and much easier to talk about sex -- than it is to talk about power. People who have it deny it; people who want to it do not want to appear to hunger for it; and people who engage in its machinations do so secretly”. Data is power and so within every business, people hoard data. Functional managers fight with each other to “not allow access”. What this does is create huge asymmetry in the information that a company has about its customers. This gets further aggravated by the fact that no one business function is tasked with “getting all this data together and creating insight for the enterprise”.

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Tags: Consumer, Data, Database, Incementation, Insights, Marketing, Politics, Power, Quality, Response, More…Warehouse, management, marketing, of


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