CEOs often talk about the need to use data while taking key decisions. But Marketers still seem to operate more from the gut. Why is that?
Thomas Wailgum in News captures the reasons why the gut still reigns supreme. Here is what he says: “So why is the gut still so in vogue? Of those respondents who said their companies still make decisions based on judgment rather than business analytics, 61 percent said it was because good data was not available, and just over half (55 percent) said their decisions relied on qualitative and subjective factors".
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