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It's not the size of your data that's important, it's how you use it.
In this video presentation Kurien Jacobs, CRO, Highgate Hotels, shares case study examples to show how travel brands can use data to make informed marketing & RM decisions.
His advice includes:
• Be proactive: How to use data to make future predictions and capitalize on market & consumer trends
• Don't just rely on your own data: Understand the importance of using external sources of data to make accurate predictions on consumer behavior
• Don't over analyze: Top tips on how to immediately translate data into something meaningful and actionable
Watch Kurien's video presentation now - http://bit.ly/EFT_highgate_video
I hope you find it interesting!