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What do famous fashionistas and Big Data have in common?

What do the Olsen Twins, Rachel Bilson, Jessica Simpson, Justin Timberlake and big data all have in common? All are associated with the same social e-commerce company, BeachMint, according to Donna Prlich, director of product marketing at Pentaho.

BeachMint is a truly innovative and forward thinking online retailer that sells jewelry, clothes, shoes, home furnishings, beauty supplies and more through a subscription model with the help of celebrity stylist (a few mentioned above).

The business analytics in the background helping to drive sales of these stylish goods curated by famous fashionistas is Pentaho Business Analytics. BeachMint is also using MySQL and HP Vertica to quickly slice and dice terabytes of “big data” and millions of daily emails, plus record click stream data. Pentaho Business Analytics provides reporting, dashboards, analysis and data visualization and capabilities to help with social monitoring, customer retention, financial reporting, product and website optimization and more.

Doug Cohen, Director of Business Analytics at BeachMint explains “For cost-conscious start-ups, Pentaho and open source are a no brainer for enabling rapid scale. You can easily compare it to proprietary tools that might not even work. I’ve been doing analytics in other industries such as gaming and advertising for years and have seen situations where coupon errors went on for days with hundreds of thousands of dollars lost. Using Pentaho, we are able to keep close tabs on the pulse of our online communities.

Smarter, faster and more creative, BeachMint does business in an innovative way with different rules, budgets, customers and time to market. Ventana Research agrees as well, recently presenting a 2012 Ventana Research Leadership Award to BeachMint in the business technology/social media category. 

Read more about BeachMint's use of Pentaho.

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Tags: analytics, big, business, data, open, retail, source

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