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Dr. Gohar Khan
  • Male
  • Hamilton, Waikato
  • New Zealand
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Profile Information

Waikato University
Job Title:
Senior Lecturer
Director, Executive Management, Professor, Consultant
Job Function:
Business Analytics, Predictive Modeling, Data Mining, Web Analytics, Vizualization
Short Bio:
Dr. Khan is a computational social scientist with expertise in social media analytics, social network analysis, network data visualization, social media strategy, and network science. He is the author of the Amazon's top-selling book, "Seven Layers of Social Media Analytics" which offers one of the first practical frameworks for understanding social media data. Khan is a well trained social media researcher and educator; his research work on social media has appeared in dozens of refereed journals, conference proceedings, and books. Throughout his career, Khan has helped several organizations make sense of their social media big data. He is also a Senior Lecturer of Digital Business at the Waikato Management School in New Zealand where he teaches digital business and investigates the link between social media and competitive advantage.
LinkedIn Profile:
Networking, New Venture, Recruiting

Dr. Gohar Khan's Blog

4 types of social media analytics explained

Posted on April 10, 2017 at 1:30pm 0 Comments

Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.

Social media data is the new gold and analytics is its digging tool. Social Media Analytics (SMA) is the art and science of extracting valuable hidden business insights from social media media data (Khan, 2015) . SMA turns the…


New book on social media analytics

Posted on July 6, 2015 at 7:14pm 0 Comments

I am pleased to announce my new book on social media analytics. The book offers concepts, tools, tutorials, and cases studies to understand and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engine, and location…


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