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Himanshu Sinha's Discussions
Why propensity scores are not working ??
Started this discussion. Last reply by Sagar Diwakar Uparkar Feb 20, 2015. 1 Reply 0 Likes
Hi All ,I've recently build a predictive data model for a campaign to target group of customer who can switch from payment method "A" to Payment method "B".The idea was to come up with predictive…Continue
Tags: scoring, model, propensity, analytics, campaign
Techniques to address very low event rate for Logistic Regression Model
Started this discussion. Last reply by Zunqiu Chen Aug 10, 2017. 7 Replies 0 Likes
Hi Folks,I am looking at data form a telecom company and developing model to predict an event ( read churn).I am planning to develop GLM using logit link function.The real problem I am facing in…Continue
Himanshu Sinha's Page
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- Seniority:
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- Business Analytics, Predictive Modeling, Data Mining, Marketing Databases, Statistical Programming, Vizualization, Statistical Consulting, Artificial Intelligence
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Himanshu Sinha's Blog
Why Propensity Scores not working in Campaign Analytics??
Posted on December 5, 2014 at 4:00am 1 Comment 0 Likes
Hi All ,
I've recently build a predictive data model for a campaign to target group of customer who can switch from payment method "A" to Payment method "B".
The idea was to come up with predictive model with payment/usage variables as independent variable and the event of switch in past is taken as dependent variable.
i) I used logistic regression model for probability estimation.
ii) The data is sorted in order of descending probability…
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