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Juliana Lam
  • Female
  • Asheville, NC
  • United States
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Link2Tek, LLC
Executive Management
Job Function:
Predictive Modeling, Data Mining, Other
Political Communications
Short Bio:
Link2Tek, LLC provides a direct contact resource that enables campaigns to communicate a message to a specified universe, with an immediate response that can be tracked to provide ongoing research to the campaign. We believe that campaigns have been encumbered by enormous amounts of data with a primary goal of list compilation. By combining both data analytics and communication resources, a campaign can apply the intelligence derived from data to enhance its ability to guide decisions, messaging and spending. When a campaign combines these tools-- data acquisition & supplementation, advanced analytics, and leading-edge interactive communication tools—it arms the campaign team with effective messaging based upon actionable intelligence.

The Link2Tek model obtains the necessary socio-demographic and contact data to analyze historic voter turnout and individual voter drivers; creates a customized, interactive mobile communications program, which includes a mobile website, voice call broadcasts, emails, and text messages; and launches interactive communications as an augmentation to grassroots and Get-Out-The-Vote (GOTV) efforts.
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