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Michael Fisher
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  • United Kingdom
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True Random

Started this discussion. Last reply by Jozo Kovac Jul 18, 2011. 1 Reply

If anyone can provide me with an answer to the following conundrum i will be eternally grateful.I have written a series of programs in SAS to optimise 26 campaigns for a client’s Direct mail activity…Continue


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Linnaeus Consulting
Job Function:
Data Mining, Marketing Databases, Operations Research, Computer Science, SAS, Web Analytics, Statistical Consulting
Marketing - Web & Data Analytics
Short Bio:
A Statistics graduate, with over 20 years experience in marketing analytics and SAS.
LinkedIn Profile:
Finding a New Position, Networking, New Venture

Michael Fisher's Blog

2nd level confidence

Posted on August 10, 2010 at 9:25am 2 Comments

Hi everyone - i have a problem which sounds like it should be an easy answer, but i am stumped - or maybe i am over analysing.

I have a client who has completed a test campaign - two cells of 50,000 and 75,000 respectively. The response rate is the same at 99% confidence - 0.47%, however the two cells received different creative and copy elements.

Initially we were looking for a increase in response - this has not happened, however, the spend of the responses is…


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