Knowing your audience is the first step to customized, targeted marketing. When it comes to getting to know the audience, web analytics are very helpful for marketers. There is a wealth of information about the user’s behavior on your website that you can access. Using this information you can create more powerful landing pages, and you can identify and eliminate common exits points. However, one of the most important data regarding the users: their…

Google is the god of search, and most businesses are doing all they can to propitiate the search engine giant. Most of us turn to Google when we want an answer to almost any question, and the great god supplies it. Millions of businesses around the world want their website to show up when potential customers or visitors search for a specific set of keywords. And so we invest lots of time and effort in SEO.

Many business that had spent…