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Sivarman Swaminathan
  • Maharastrat
  • India
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Hansa Customer Equity
Job Function:
Business Analytics, Predictive Modeling, Data Mining, Marketing Databases, Statistical Programming, Web Analytics
Analytical Marketing
Short Bio:
Head of a leading customer marketing company which focuses of data-led marketing using data, analytics and targeted marketing.
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Sivarman Swaminathan's Blog

Are there standard testing & evaluation methods to hire analytics professionals at junior and middle level?

Posted on October 24, 2010 at 11:18am 0 Comments

I have found evaluation of analytics capability/competency to be a challenge.

Some people are good at tools ( SAS/SPSS) and they have no clue whatsoever when a business problem is posed to them and which techniques to use. They know standard proc routines and they run them like a factory. A few others understand business issues but have no statistical application knowledge. Past experience does not seem to enough indicator of the person's caliber or capability. Some times too much of… Continue

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